Are you frustrated when viewing your glaring mobile devices outdoor? Do you know that the LCD display panel is the biggest energy sink in your mobile device and less than 8% of the light energy reaches your eye? Bulky battery hampers the efforts of making mobile devices thinner and lighter. The natural step to overcome the weaknesses is to use ambient light to display images similar to printing on paper.
You may already knew that there are several reflective display technologies under development. But all emerging reflective color technologies have one common problem in addition to manufacturability issues, their brightness is too low. The root cause of low lightness for color reflective technologies are the traditional thinking of RGB (or CMY) color space. Combination of primary colors are excellent way of generating millions of colors for light missive pixels but not efficient for reflective pixels because reflected incident light is limited to the pixel area and we cannot afford to waste 2/3 of it.
Our patented technologies solve the problem by making screens three times as bright as any RGB-based screens. The reflectivity of the news printing standard (SNAP, 57%) can be achieved using very simple and efficient color modulator structure.